The 2027 Jeep Wrangler Laredo makes a factory suspension lift, 35-inch tires, and steeper rear-axle gearing standard equipment on a Wrangler built mostly around 1980s throwback style.
Built on the Wrangler Willys, the Laredo comes standard with the same hardware Jeep normally sells as its separate Xtreme 35 Package: 35-inch BFGoodrich KO2 tires, a roughly 1.5-inch factory suspension lift with re-valved shocks, and a 4.56 rear axle ratio to compensate for the bigger tires.
The package also reinforces the tailgate hinge for the heavier spare and adds a jack spacer so the spare still fits, according to Jeep and independent reporting on the option since it launched in 2024. The changes push the Wrangler's approach angle to 47.2 degrees, its departure angle to 40.4 degrees, and its water-fording depth to 34 inches, up from 30 inches stock.
Buyers can add a Sky One-touch power roof on four-door models or a black hardtop on either body style. An optional trailer hitch raises towing capacity to 3,500 pounds.
Visually, the Laredo draws directly on the name's 1980s roots: a tan soft top, a Gobi-colored grille, bronze beadlock-capable wheels and tow hooks, and retro hood and bodyside graphics. Inside, Bison Brown Nappa leather seats with Mayan Gold stitching replace the Willys' standard upholstery, and a plaque on the swing gate marks the coordinates of Laredo, Texas, the border city the name references.
"The Laredo name represents a pivotal moment in the Jeep brand's evolution, and bringing it back was an opportunity to build on that legacy," Bob Broderdorf, Jeep brand CEO, said in the announcement. "With Wrangler Laredo, we set out to create something that stands apart, while staying true to what the Jeep brand does best, delivering proven, trail-rated capability our customers can count on."
But Jeep has sold that capability before, as a stand-alone option called the Xtreme 35 Package on the Rubicon and Willys since 2024, and what changes with the Laredo is that a buyer no longer checks an options box for it. The capability instead comes bundled with a nameplate Jeep is positioning in the middle of the Wrangler lineup, narrowing the price gap between a base Wrangler and one already built to run 35-inch tires from the factory.
The Laredo's road to production started three months earlier, on the trails outside Moab, Utah, where Jeep showed it as a concept at this year's Easter Jeep Safari, the annual gathering of Jeep-built trail rigs that ran from March 28 to April 5 and marked the event's 60th year. The show truck rode on 37-inch BFGoodrich KM3 tires, a 2-inch Jeep Performance Parts lift, and a manual transmission, closer to a builder's weekend project than a dealer-lot Wrangler, according to GearJunkie's coverage of the reveal.
Instead of the concept's 37-inch tires and 2-inch lift, though, the retail version dials that back to the Xtreme 35 Package's 35-inch tires and roughly 1.5-inch lift, the version Jeep can build at scale and back with its factory warranty. Jeep says the production truck otherwise stays close to what showed up in Moab, keeping the tan top, bronze wheels, and retro graphics largely unchanged.
The name itself dates to 1982, when it first appeared on the CJ-7 with chrome wheels and a chrome grille, one of the brand's early moves toward buyers who cross-shopped a Jeep for looks as well as capability. It carried over to the Wrangler when the CJ was replaced in 1987. Reviving it now puts the Laredo alongside other heritage trims Jeep has rolled out this year under its "Twelve 4 Twelve" series, the ninth release in a yearlong run of nameplate revivals timed to the brand's 85th anniversary.
Jeep hasn't posted a final price for the Wrangler Laredo so far, saying only that ordering opens later this month and that the trim will cost $1,995 more than a Wrangler Willys built with the same Xtreme 35 Package, standard on the Laredo but still an option everywhere else in the lineup.
How we reported this
This article draws on the following sources, accessed July 16, 2026:
- Stellantis / Jeep press release (PR Newswire): the manufacturer's own announcement, published July 13, 2026. Primary source for the Laredo's standard/optional equipment list, design details, pricing delta, and the Bob Broderdorf quote.
- TFLcar: established auto-enthusiast outlet's January 2024 reporting on the Xtreme 35 Package's suspension, axle, and resulting off-road geometry specs. Used for the lift height, axle ratio, and approach/departure/fording figures, since Jeep's own release didn't itemize them. Note: Jeep's July 2026 release describes the package's lift as "1-inch" in a summary line; independent coverage of the same package has consistently cited 1.5 inches since 2024. This piece uses the better-corroborated 1.5-inch figure.
- GearJunkie: March 2026 coverage of the Easter Jeep Safari concept reveal, for the show truck's tire size, lift, and transmission.
- CarBuzz: corroborates the Laredo name's 1982 debut on the Jeep CJ-7.
- MoparInsiders: January 2024 reporting confirming the Xtreme 35 Package's rollout timeline on Rubicon and Willys models.